'Men's Health' Fumbles First Apps Opportunity

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Uploaded by on Oct 2, 2009

NEW YORK (YouTube.com/AdAgde) -- Savvy as they may be in other things, more than a few editors and producers across the traditional media universe are befuddled by mobile apps. In a rare public admission, Men's Health editor Matt Bean said his magazine initially blew off apps but later realized that mistake had helped competitors "immeasurably."

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