Korean Air TV (Americas/Europe region) For Life On a Whole New Scale

Korean Air is launching a new global ad campaign to elevate the brand to a new level.
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The new campaign, entitled "For Life On a Whole New Scale", kicked off September 1st in a cross media blitz featuring all new commercials on TV, print, outdoor and digital channels.

The new ads are introduced on the heels of phasing out of the current campaign "What Korean Air is made of", launched in 2007 and will draw to a successful close. The new ads not only are evocative of the inspiring qualities that infused the airline's earlier commercials, but also brings to the fore the vast network served by the airline, worldwide. The new TV ads include a global version and a more sales-driven version which highlights some of the key destinations in its network.

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