Example of eye-tracking on Universal Search

Example of eye-tracking on Google Universal Search results for [how to tie a tie]. This shows in real time how a participant in a user study scanned the page. The larger the dot gets, the longer the user was looking at that specific location.

Category:

Science & Technology

Tags:

• UX
• user experience
• usability
• eye tracking
• universal search

[nephersir7]

Its not because you use Google Chrome that you should lack respect for Mozilla Firefox. They are both very fast, secure and powerful browsers....

[TheDeadlyKind]

I can see how this could be of great use to the physically impaired, say, persons with out the use of their arm(s). Certainly a technology worth exploring.

[JustinNeverSayNever7]

This is incredible I can tell.

[navethechimp]

There has been some research done by psychologist Catherine Reed that shows we direct more attention to areas of our visual field that are near our hands. This makes sense as an improvement to the allocation of our limited attention.

[navethechimp]

Why just the hands though? I can't help but think other "effectors" (things to point with) can implicitly acquire that characteristic that hands. I think Reed has done follow ups on this issue, but I don't know the results.

Anyway, watch the mouse movement and how it relates often extraneously follows eye movement.

[Myzelfa]

It's actually slower than I expected.

[crazyfreakypunk]

damn eyes move fast

[sharpezor]

if be neat to see what people are looking at when viewing a pic of a hot woman

[supertrinko]

a ha!.... fail

[mikeJ334]

There were no ads.

[suprvideo]

Very cool technology. I like the way the dot expands as the gaze dwells longer.

[gonholiday]

Ohh my God that's sick xD