Clever Little Bag by PUMA and FuseProject

PUMA and Yves Béhar developed over 21 months a more sustainable packaging and distribution system in keeping with PUMA's ongoing commitment to sustainability.

For more information, head to vision.puma.com.

• Category

  Nonprofits & Activism

[kwiartalla]

There is no more box, its a bag with corrugated board inside to separate the shoes. They need to have some corrugated board in their package so there is stacking strength so the shoes don't get smashed and ruined. The bag is there because after you buy a pair of shoes, you throw the box out, the idea with the bag is to be used again which would be considered recycling. If you want the job to do this than go to college and become a packaging major.

[Juan Antonio de Santiago O.]

whats the name of this song??

[Marin Kljun]

4 GIFT ?

[crijevitis]

Great design idea.

[Tina B]

its simply "visionaire" and every shoe brand should think of it. We can't go on living without thinking about our daily impact on the environment.

[32Jonathan32]

Lol. Took 21 months to come up with that?

[McMichaelChan123]

ive always luv puma, but wear adidas a lot b/c puma shoes r either too expensive or they don't have the shoe for my sport ie basketball, am. football, baseball*(don't make them any more)

[defeatrecon]

Hate how everyone thinks Nike is the best..... Pisses me off, I have worn puma Clyde's since I was 8 I love puma. But plz bring back shoe customization

[CleverLittleBag]

I love it.

[sr4L68]

Shazam said Dans Mon Monde by Flèo.

[lguitarGH]

NIKE♥ :yaoming: xD

[icecreamfarts]

ANOTHER REASON TO LOVE PUMA