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Clever Little Bag by PUMA and FuseProject

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Uploaded by on Apr 13, 2010

PUMA and Yves Béhar developed over 21 months a more sustainable packaging and distribution system in keeping with PUMA's ongoing commitment to sustainability.

For more information, head to vision.puma.com.

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  • There is no more box, its a bag with corrugated board inside to separate the shoes. They need to have some corrugated board in their package so there is stacking strength so the shoes don't get smashed and ruined. The bag is there because after you buy a pair of shoes, you throw the box out, the idea with the bag is to be used again which would be considered recycling. If you want the job to do this than go to college and become a packaging major.

  • whats the name of this song??

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  • @marcubanus PUMA sold their shoes around the world so they need to have paper structure inside the bag to prevent shoes being smashed while shipping or stacking at their warehouse. This is common sense...

  • Puma!!!! I'm starting to love youuuuu!!!

  • MUY BIEN PUMA

  • NO BOX !!!!!?????

    Where shall i put now all those unnecessary little things that used to end up in Puma boxes* on my shelf?

    *(...or Adidas ;)

  • a weeks, work billed out over 21 months.. not rocket science, same shit different day.. Puma should reduce the amount of shoes they sell, to reduce the impact on the enviroment..

  • @DJHELLO They took in consideration much more than you are. Reducing costs while still keeping production speed, and also become sustainable it´s hard. And That it´s not an ordinary bag. After using it you put the bag in hot water for 3 to 5 minutes, and it dissolves itself in the water. Think a little more before criticising.

  • after so long, i have yet to see them in the local stores....

  • what's the name of the music? please

  • @trosun2000 nooooooooo we need to think 21 months again

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