Volkswagen - 'Ghostbusters'

'Ghostbusters' from Volkswagen's 2010 'See Film Differently' integrated campaign, born out of its continued support of independent cinema. Of course, Volkswagen is all about cars, but it's also all about independent thinking. So much so, this year's integrated campaign is set to be the biggest since Volkswagen began supporting independent cinema back in 2004, with the launch of a new ongoing programme aimed at building a self-sustaining community of film lovers and aficionados. This year the See Film Differently campaign will focus on celebrating iconic film locations, encouraging fans to view films in an unexpected or 'different' way or as the campaign line tells it: "Turning the camera on locations".

Category:

Entertainment

Tags:

• DDBUK
• Work
• Integrated
• Volkswagen
• ddbexp20101120
• Film
• See Film Differently
• current