Keppel Land - Seasons 2004 TVC

Year: 2004
Client: Keppel Land Limited
Agency: Publicis Singapore
Production House: Axis Films
Director: Harold Monfils
Post-Production: MFX http://www.mfx.st
VFX Director: Ng Yoon See

Awards:
* MVA 2004: Bronze - Best Special Effects
* NYf 2005 International TV, Cinema & Radio Advertising Competition: Finalist - Best Special Effects

This TVC was designed to feature the unique lifestyle of a new property development in Beijing, China. We used a surrealistic approach to show how the unique landscaping of the development created year-round activities - the four "seasons". It is rare to get boards that give so much creative freedom.

From a technical point of view, it had huge challenges - as the development itself was still under construction, we needed to create nearly every scene in 3D.

Category:

Entertainment

Tags:

• Keppel
• Land
• Effects
• MFX
• TVC