What should consultants do?
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I have just read a book today that you'd love. The Philososphy of Branding by Thom Braun (@Unilever). Talks a lot about Socrates and Aristotle. And here's me thinking 'lovemarks' was an original idea!
The way I see it, brands aren't what "we" say they are, they are what "they" say they are. Brands exist in the minds of people. Brands are thoughts. Doesn't that then mean that every thought has the potential to be a very powerful brand? Hmm... interesting!
You rock Simon. Keep up the great work
punkbranding 2 years ago
Right. Brand 'owners' are not in control... the people are in control. But not all thoughts can be brands. To be a brand worthy of the term the thought has to be shared by a critical mass of people. Sufficient people share thoughts and feelings about Apple and Google for them to be two of the world's greatest brands. If the people had a million different interpretations then those brands wouldn't be strong. So brand has to be shared thought!
ThePurposer 2 years ago
I think you are one of the best original thinkers around at the moment. Goodness only knows why you only have 200 views. Edward De Bono would be proud! Keep up the great work.
punkbranding 2 years ago
THANK YOU 'punkbranding'. Very nice comment, much appreciated. This one only has 200 views... but "What is a brand?" has 800! Drop me a line, tell me more about your approach to branding. And thanks again. Simon.
ThePurposer 2 years ago