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The Perfect Day. (in social media)

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Uploaded by on Aug 5, 2009

The Chicago White Sox, a Digital Royalty client, practiced perfect social media agility on July 23rd as Mark Buehrle threw a Perfect Game. What were the measurable social media results? The White Sox experienced a 21% increase of their online ecosystem, Positive Sentiment grew 8 percentage points and words like "LOVE, BUEHRLE, PERFECT and OBAMA" were added to the White Sox online semantic cloud that historic day in social media.

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