Halfords TV AD - 'The Trip'

This summer we want to remind families how great trips and holidays together can be. Our advert set to the 70s anthem 'Into the Valley' by The Skids brings to life those nostalgic, happy memories from trips and holidays of our childhood to show that the best trips can last a lifetime.

Our story follows 4 children on a summer family trip. A boy and girl from the 1970s playing with a present day brother and sister. In a time when it's easy for children to get stuck indoors on computer games, we wanted to show how easy it is to pack up, get out and enjoy the freedom of the great outdoors, whether it be a week away camping or a cycling day trip.

Share your memories with us on Facebook for a chance to win some great prizes!

Download the iconic 70's Skids anthem 'Into the Valley' from our Summer ad on iTunes or Spotify now.
iTunes : http://bit.ly/TheSkidsIntoTheValley
Spotify: http://spoti.fi/IntoTheValley

• Category

  Travel & Events

[Gordon Elliott]

As a 45 year old, that advert REALLY takes me back! Great ad.

[keenboy1310]

Why aren't these children supervised?

[fulcilover]

Because it was set in the 70's and then times were different.

[RicksRemakes]

gramule, please take a break..your knowledge is far to much, surely you havent had a shag in years! :)

[BrightRomeo]

i wish the customer service had at least half of the quality this ad has.

[BrightRomeo]

Halifords in East London = really bad customer service.

[Worldsur oyster]

Really good memories of my childhood

[gramule]

yes. but the radio is a roberts 25 or possibly 25e, which was not available until 1980 in the uk. (was available 1979 in benlux countries, and finland, so could have been an import. the colour of the volvo looks like carmina red, possibly vermillion rosada. both these colours were only available from 1982 in the uk (some were exported to eire and the faroe islands in 1979) for the home market. so agree with waht you are saying that it's a fake. filmed now. good piont.

[dzhner]

I wouldn't need to rely on adverts if they just played great music on the radio. Thanks Halfords.

[xSynysterTraits]

Wtf is wrong with you people. this is the shittest and most annoying advert ever created. The advert is about bikes not memories. The singer is making random noises and the advert is played constantly on 4oD it's 1 minutes fucking long. Just no.

[SecretDimension]

The "children" are actually grown ups.. watch closely, near the end.

[gary brooks]

Fantastic advert!! nice to see the grifter featured... im proud to own 3 of them, and run a forum dedicated to them and all other old skool raleighs... :))