IESE Business School's Media AMP

IESE Business School's Advanced Management Program in Media and Entertainment (Media AMP), offered in partnership with leading media and entertainment think tank The Paley Center for Media, is the first program of its kind in the industry. The curriculum is designed to prepare seasoned, high- potential executives for their next big assignments by providing them with the business skills they will need to run successful enterprises and quickly react to any disruptive technologies and competitive challenges that may emerge.

Category:

Education

Tags:

• IESE Business School
• The Paley Center for Media
• Media AMP
• executive education
• media
• entertainment
• digital strategies
• media value chain
• monetizing content
• disruption
• advertising
• marketing
• brand management
• training and development