Building Political Will: Branding the Nuclear-Free-World Movement

Nathan Pyles (Johnson Health Tech NA) earned the first runner-up prize of the 2008 Doreen and Jim McElvany Nonproliferation Challenge Essay Contest for
his exploration of how branding can be used to build political momentum for a global
nuclear disarmament movement. Examining the power of President John F. Kennedys
1961 call for the United States to land a man on the moon, Pyles asks if nuclear
disarmament goals could be conveyed in similar visionary terms, rather than the acronym-
laced technical jargon typically produced by the arms control community. He lays out a
proposal for creating a Nuclear-Free-World Movement with the objective of unifying a
variety of organizations and individuals around the idea of eliminating all nuclear weapons
by October 11, 2021, the thirty-fifth anniversary of the Ronald Reagan-Mikhail Gorbachev
summit in Reykjavik, Iceland. The ideas may need fine-tuning, but we think his proposal is
worthy of further serious consideration by the arms control community, policy makers, and
the general public.

Category:

Education

Tags:

• MIIS
• CNS
• Pyles
• McElvany
• nonproliferation
• nuclear
• disarmament

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