Dan Ariely - Upside of Irrationality Book Launch 2010

On Thursday, June 17, 2010 the Speakers' Spotlight Toronto office hosted the book launch of Dan Ariely's Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home. Clients, media and publishing-types were treated to a delightful evening of good food, drink and a very interesting customized talk on the economy of pain and of the behavioral tendencies of online daters. Captivating his audience, Dan's light-hearted talk was both insightful and amusing to all in attendence.

Dan Ariely is the James B. Duke Professor of Behavioural Economics at Duke University and a visiting Professor at MIT's Media Lab. He is an expert on how people actually act (irrationally)—and why they act—in all kinds of business and economic environments, and what this means for business innovation, strategy and marketing. Ariely is the author of The New York Times Best Seller Predictably Irrational, and his latest book, The Upside of Irrationality was published in June 2010. Few heavy thinkers are as funny or as engaging as Ariely. The fact is, if you're looking for insight and foresight that will enable you to see the world differently, this is the speaker you'll want to hear.
http://www.speakers.ca/ariely_dan.html

This video is brought to you by Speaker's Spotlight - http://www.speakers.ca - North America's leading speakers' bureau.

Book Dan Ariely as a keynote speaker for your next event by contacting: info@speakers.ca.

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