BIOTHERM FOR MEN: 15-Love

This is an UNOFFICIAL Biotherm (Men's skin-care product) commercial that I did for a marketing project:

The following is the second in our series of three commercials. It is entitled "15-Love". It is done in black and white with Frank Sinatra's song, "Under my Skin" done by Michael Buble, to give our product a first-class, premium image and to play on the emotion of love. We chose Michael Buble's version because we are targeting a more youthful audience.

We would like to point out that we use no voiceovers in this commercial because we want the viewer to focus on what's happening. In addition, our motto "More than just your skin" further reinforces the desired perception of our product as having benefit to more than the skin. We use a white background to symbolize cleanliness, and we flash the products as well as the logos of Biotherm and L'oreal so the viewer associates us with the cosmetic and skin-care giant.

Category:

Entertainment

Tags:

• BIOTHERM
• FOR
• MEN
• UBC
• COMM
• 396:
• Marketing
• Commercial
• 15-Love

[AConradK]

Haha. Thats really good! I use Biotherm Homme and I love it. :)