"Colours & Rhythms" Amari Logo Presentation

Keen distilled the brand culture into a bold new visual identity for the brand, introducing a new logo featuring warm ochre tones and the new brand's signature parasol, a universally recognized Asian motif of hospitality. The brand signature 'Colours and Rhythms' was chosen to replace 'Hotels and Resorts' to emphasise the brand's broadened focus on experience rather than product, and a new colour palette, tone of voice and communication guidelines were developed.

Category:

Travel & Events

Tags:

• Amari
• amari logo
• new logo
• colours & rhythms
• amari brand
• amari signature