Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth

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Uploaded by on Nov 21, 2011

In this sold-out session from London's 2011 CloudForce, Henry Seddon, VP of Global Field Marketing of QlikView, discussed challenges that sales and marketing faced and how these challenges were overcome, offered tips on how to create success with improved lead scoring methodology, progressive approaches to managing revenue-driving campaigns, and innovative lead-nurturing and lead scoring-programs.

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