Branding the Candidates--Comparing Obama & McCain Strategies

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Uploaded by on Oct 23, 2008

Political pundits are tossing around opinions about Obama's brand and McCain's brand, but what do people like Morton Kondracke know about branding? We went to the proverbial Madison Avenue to talk to real brand experts. Barry Silverman has worked for agencies such as Ogilvy & Mather, and Grey, for brands such as Hitachi, Asahi Glass, and Toyota. Denis Riney is a brand advisor to senior management at corporations such as Dell, Hilton Hotels and GE. More: www.merriamassociates.com

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