With the rise of social media and powerful self-publishing tools (Blogger, WordPress, Twitter, Facebook, Wikipedia, etc etc) the conversation between brands and consumers has changed forever. In this session we will explore the new rules and what this means for advertising, marketing and PR. All of which have been changed in a flash and forever. We will also dig into what engagement, the conversation and the attention economy really means for marketers.
Moderator: Mike Weston, VP International wunderloop/Blogger Sandlines.net
Panel:
* Sokratis Papafloratos, CEO TrustedPlaces
* Paul McCrudden, of the #6weeks project fame
* Carolyn Watt, Profero
* Nathan McDonald, Managing Partner wearesocial
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