ADAM ANT INTERVIEW - SWAP SHOP 1981
Sign in to YouTube
Sign in to YouTube
Sign in to YouTube
Uploaded on Apr 2, 2007
Multi-Coloured Swap Shop, more commonly known simply as Swap Shop, was a UK children's television programme. It was broadcast on Saturday mornings on BBC One for 146 episodes in six series between October 2 1976 and March 27 1982. It was ground-breaking in many ways: by being live, sometimes up to three hours in length, and using the phone-in format extensively for the first time on TV.
Its creation was thought by many to be the BBC's response to the growing success of ITV's Tiswas - although at the time the latter was only broadcast in the ATV region in the Midlands and had yet to be taken up by other ITV franchises around the country.
The anchor was Noel Edmonds and his associates from the beginning were Keith Chegwin, John Craven and later, in 1978, Maggie Philbin. The show's presenters formed a pop group called Brown Sauce in December 1981 before releasing a single called I Wanna Be A Winner. Soon after the group's formation, the song peaked at #15 in the UK Singles Chart and stayed in the Top 75 for a total of 3 months.
Also featured was Posh Paws, a stuffed toy dinosaur. Noel Edmonds once explained that his name was actually spelled "Pohs Paws" (sic), because that is "Swap Shop" backwards. Another character was Eric, the often-referred to but never seen lighting technician whose job was to lower a plastic globe containing postcards sent in by viewers as answers to competitions.
The content of the programme included music, visits from celebrities, competitions, and cartoons. There was also coverage of news and issues relevant to children presented by John Craven, building on his profile as a newsreader elsewhere on BBC Children's output.
The cornerstone, however, was the Swaporama element, hosted by Chegwin, who was very rarely in the studio. An outside broadcast unit would travel to different locations throughout the country where children could swap their belongings with others. This proved to be one of the most popular aspects of the show, often achieving gatherings of more than 2,000 children. Often, as an economy measure, the primary purpose of the BBC OB unit was to broadcast a sporting event at that Swaporama venue later that day.
The telephone number for the first series of the show was 01 288 8055. This number was also used for many other BBC phone-in events, with the result that on one occasion a young caller trying to reach Swap Shop instead got through to a phone-in with the then Prime Minister James Callaghan. From the second series onwards the programme had its own number - 01 811 8055.
Swap Shop was a success, attracting substantial ratings not only among its target audience of children, but also students and parents. It ended in 1982, to allow the presenters to move on to other projects - notably Edmonds, who became one of the highest-profile TV presenters in the UK. It was replaced by a series of similar programmes, most notably Saturday Superstore, Going Live! and Live & Kicking.
Unfortunately many editions of the show were junked by the BBC in the early 1990s, believed to be of no further use, and many of the clips used in the retrospective It Started With Swap Shop and as extras on some DVD releases of other BBC shows had to be taken from domestic video recordings that had survived in private hands. Amongst the editions wiped were those featuring appearances by Blondie, XTC, Trumpton creator Gordon Murray, and numerous cast and crew members of Doctor Who.
 It Started With Swap Shop
Standard YouTube License
- 45 videos Play all YouTube Mix
- 0:38 karen carpenter on `swap shop`by wilhubFeatured 105,982
- 8:35 Adam Ant on The One Showby MintedStereo 86,558 views
- 6:00 ADAM ANT - INTERVIEW - SWAP SHOP 1982 (1OF3)by gazsmash 15,311 views
- 5:46 ADAM ANT - INTERVIEW - SWAP SHOP 1982 (2 OF 3)by gazsmash 9,832 views
- 3:18 Adam Ant - Goody two Shoes 1982by fritz51334 741,287 views
- 5:19 Adam Ant Going Liveby Gemetallica 28,163 views
- 1:47 Adam Ant Malcolm McLaren Tribute - RIP Talcy Malcyby antliberationfront 12,608 views
- 17 videos Play all Multi Coloured Swap Shopby jayrox40
- 0:38 Multi Coloured Swap Shop - opening titlesby flares 283,080 views
- 13:53 This Morningby adamantdotnet 28,850 views
- 12:31 Adam Ant interview 29.03.11 music-news.comby marco gandolfi 26,345 views
- 9:05 ADAM ANT interview on LOOSE WOMEN ITV 6 apr 2011.aviby bluestone2001 11,059 views
- 8:57 Adam Ant Interview by Marco Pirroni [edited for DVD]by ZakSims930 159,071 views
- 3:55 ADAM ANT INTERVIEW - TISWAS 1981by gazsmash 31,240 views
- 4:03 Adam/The Antsby Jubilee2 46,180 views
- 2:40 Weird Al Interviews Adam Antby Liveshowz 14,757 views
- 10:56 SWAP SHOP: Tom Baker and Elisabeth Sladen on Swap Shop 1976by JohnsterG1 13,765 views
- 3:55 Adam Ant - Desperate But Not Seriousby AdamAntVEVO 155,047 views
- 9:51 Dr Who Lalla Ward on Swap Shop Xmas 1979by lfmudge 16,119 views
- 3:14 brown sauce - i wanna be a winner (vhs rip) - vcd [jeffz].mpgby jeffzpla 18,537 views
- 8:18 KATE BUSH ON SWAP SHOP 1979by squidssvidsTV 21,452 views
- Loading more suggestions...