iNews Music Package from Stephen Arnold Music

iNews Music Package from Stephen Arnold Music is our latest offering for news programming. This package is the music your audience is listening to.




A direct expression of the soundtrack that accompanies your viewers lives, this unique package takes current music trends and fuses them with your newscast, as relevant to today as the stories in your headlines.

iNews is built around an unyielding sonic brand that speaks the timeless language of news but in todays vernacular. It uses rhythms that you hear in your car speakers as you drive to work and grooves you hear in your headphones when you listen to your playlists.

iNews is what your audience is listening to - on air, online, on demand.

Category:

Music

Tags:

• iNews
• News Music Package
• Sonic Branding
• Stephen Arnold Music
• relevant
• vernacular
• on air
• online
• on demand

[chyrongeek]

iNews? So now theme packs are now going to be named after newsgathering systems? Wow - talk about loss creativity!

[TVTfan]

I haven't watched WINK in a while....boy, Jim Farrell has changed.

:P

[rohithrajr]

nice..



[rohithrajr]

nice..

[youtoo455]

Nice music, especially during the news.

[WizardDuck]

@BroadcastGod None of the stations in this video are actually using it as of this writing, their graphics were only used as examples of how the themes might be used on the air.

[anchorman87]

eerrrrr that's a photo of the late Charmain Dragun there, isn't it??

why not use her name?

[MCCMusic1]

I think it's a great package - has a nice hook and sounds like music people actually listen to instead of the same old typical news music. This works very well for the CW brand in my opinion.

[BroadcastGod]

This is one of the most boring and repetitive news packages I've heard in a long time. 6-8 note theme + vamp.

I'm glad to see that other stations were able to make better use of it with their outstanding graphics packages than we were.

[hkfreak]

It's also a news channel in Hyderabad, India. They can play it any way they want.

[chyrongeek]

No, its newswriting/wire system made and supported by Avid Technology. Get your facts straight.

[hkfreak]

I don't live in Hyderabad. Why would I follow that? And besides, they were going more after Apple's branding line.