ChooseESC! campaign video (short version)

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Uploaded by on Jun 13, 2007

www.chooseESC.eu
Electronic Stability Control (ESC) is a vehicle safety technology that helps to avoid crashes by reducing the danger of skidding. Across Europe only 42% of new cars are equipped with ESC. Over 4,000 lives and 100,000 injuries could be avoided every year if all cars in the EU had ESC! The "ChooseESC!" campaign runs under the patronage of Commissioner Viviane Reding, and got strong endorsement from seven times F1 World Champion Michael Schumacher.

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