INMA World Congress: An interview with Jeff Jarvis

Newspapers faced with tumultuous challenges often quote Google as the future of where value lies in the emerging media landscape. In his new book, What Would Google Do?, internet impresario and American blogging pioneer Jeff Jarvis reverse-engineers Google and discovers clear rules to manage by, opportunities and challenges of the internet generation, and non-traditional ways in which industries must derive value in the future using the Google philosophy. In this presentation, he will relate these lessons to newspapers and the newsmedia industry.

Category:

Nonprofits & Activism

Tags:

• INMA
• Jeff Jarvis
• Jarvis
• World Congress
• Buzzmachine
• What Would Google Do?
• Newspapers
• Newsmedia