TJ Maxx and Save the Children: Back to School

Since 1984, T.J. Maxx and their customers have been devoted partners to Save the Children, working to help Save the Children deliver much-needed monetary and merchandise donations. This unique partnership has raised over ten million dollars to help children here in the United States. This year, during the busy back-to-school retail period, T.J. Maxx will focus all marketing efforts -- including advertising, public relations, on-line media, direct mail and in-store signage -- on creating an awareness program for this vital non-profit organization. All children and teens featured in the marketing efforts are from the rural communities where Save the Children works. This is a 'behind the scenes' look at the photo shoot in Mississippi.

Category:

People & Blogs

Tags:

• TJ
• Maxx
• Save
• the
• Children
• BacktoSchool
• children
• fashion
• causes
• non-profit
• maxx
• moment
• mark
• shriver
• kennedy

[masterstghm]

I'm a little concerned about all the customers who won't donate to it.

[margaretthacker]

i love that they are helping kids in the U.S.!