Allstate and McDonald's Discuss the Mayhem & McRib Social Media Campaigns

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Uploaded by on May 26, 2011

On May 18, 2011 Digital Influence Group held a panel in Chicago with Rick Wion of McDonald's, Julie Fleischer of Kraft, Bob Wasserman of Allstate and Glenn Engler of Digital Influence Group. Rick and Bob discuss some of their favorite social media campaigns, including "Mayhem" and around the McRib, and consumer reactions to each.

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