FreshMail - Triada on Women's Day Campaign

Challenge: Campaign for Women's Day encouraging subscribers to purchase tours in Triada's offices - one of the largest tour operators in Poland.

Research: 82% of Poles check holiday offers on the internet before visiting tour operator office.

Idea: Use of e-mail marketing, BTL and ROPO effect

Campaign: Personalized e-mail marketing campaign including printable coupon, to encourage subscribers to visit Triada's office on particular day and purchase a trip. Coupon owners were rewarded with gifts (pendrives and gift baskets).

Recipients: Triada's newsletter subscribers database which was segmented by gender, geolocalization and the history of purchases in the Triada's offices.

Techniques: split test, dynamic content, personalization and many other ... gave remarkable results


Results: Open Rate of almost 70%! Return of investment in e-mail marketing reached 3796 PLN (almost 1000 euro). More than 10,5% of sales in the traditional channel generated by email marketing

Category:

Education

Tags:

• freshmail
• mixx