PR NewsChannel becomes first global newswire to add Pinterest social share button to online press releases PR NewsChannel already makes it easy for readers to share content via Facebook, LinkedIn and Twitter
(PR NewsChannel) / June 29, 2012 / TAMPA, Fla.
PR NewsChannel became the first global newswire to enable readers to share press releases via Pinterest, the content sharing service that allows members to "pin" images, videos and other objects to their pinboard.
"The press release distribution game is changing and social media and online penetration are a huge part of the equation now," says Glenn Selig, president and CEO of Selig Multimedia, Inc., which owns and operates the global newswire. "You simply can't ignore the growing popularity of Pinterest, particularly among women so why not make it easier for people to share press release content on Pinterest."
Selig says the global newswire encourages clients to use photos and logos in every press release--not for aesthetics and Search Engine Optimization but now because of Pinterest.
According to its website, Pinterest lets you "organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes."
PR NewsChannel says book press releases have become particular popular pinning items. The jacket covers pin nicely and people are sharing their favorite title or newest releases.
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