When the LibertyLink soybean trait launched in 2009, the herbicide tolerant system got an extreme makeover. Bayer CropScience changed the name of the herbicide to Ignite. The product got a new color and new pricing. It gave the trait utility across three crops—cotton, corn and soybeans.
Andy Hurst, Bayer CropSciences product manager for herbicide traits and Ignite, says the LibertyLink system also brings welcome relief to growers struggling with herbicide resistance issues. To learn more, visit www.FarmJournal.com.
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