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JP Rangaswami on how to succeed in the digital space

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Uploaded by on May 27, 2011

I had a very interesting chat with JP Rangaswami, chief scientist of Salesforce, at my Disruptive Change conference in Stockholm. JP talks about how corporations should use social media and the digital arena to create return on investment - and how not to do it. JP Rangaswami also mentions the new collaboration between Salesforce and Toyota, enabling cars, drivers and Toyota to share and collaborate.

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