Remarketing with Google AdWords - Why should you implement it ?

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Uploaded by on Sep 1, 2010

http://www.semetis.com - Remarketing and the interest-based advertising are one of the most interesting trends happening at the moment. The most interesting fact with remarketing is that you no longer target people based solely on the websites they are browsing, but you are now able to follow your audiences everywhere they go on the Google Display Network. This tutorial presents what remarketing is, what is its value proposition and why and how you should use it within your Google AdWords account. For more information, do not hesitate to comment and ask questions.

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  • Quizz - What is/are the traffic source(s) taken into account in the remarketing audiences ?

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  • @nicdeb1980 It is definitely important to set a frequency capping for the campaigns targeting remarketing audiences. The capping will set the maximum number of impressions delivered to a user either per day, per week or per month.

  • Great video miss Halfin !

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