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How do you gauge the effectiveness of video advertising?

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Uploaded by on May 4, 2009

Steve Robinson, President & Founder, Panache leads a panel of Ran Cohen, Vice President, Product Planning, Eyeblaster, Matt Cutler, Vice President, Marketing & Analytics, Visible Measures and Kevin McGurn, Vice President, Advertising Sales, Hulu in a discussion on digital video data.

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Science & Technology

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