2. Measuring The Social - Advertising Potential

Dan Neely, founder and CEO of Networked Insights, explains how companies misdirect their advertising spend if they're only listening to the 'loudest voices' posting heavily in online communities.

Understanding the 'silent majority' -- the 85% of individuals who's social interaction and influence take place through reading, rating, sharing, linking and inviting rather than posting -- paints the whole picture so companies can more effectively place their advertising dollars.

Networked Insights measures the 'social' across social media... helping companies understand 100% of what's going on around their brand.

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Networked Insights is transforming tactical market research into strategic Customer Intelligence by combining proprietary Web 2.0 mining technology, deep social media expertise and rich interactive analytics to drive better business decisions.

Visit us at www.networkedinsights.com

Category:

Science & Technology

Tags:

• customer
• intelligence
• community
• collective
• wisdom
• network
• engagement
• research
• marketing
• advertising
• social
• media