Eco-tips for Jeans TV Spot

The TV spot "Eco-tips for jeans" demonstrates in an explanatory but fun and humorous way that we can all participate in the fight against climate change by adopting good practices during the use phase of our jeans. The United Nations Environment Programme decided to raise awareness among young people with a video clip of 30 seconds which features a couple dancing Tecktonic - a famous new dance in France - in urban and familiar surroundings. The use of split-screens, impactful messages and entertaining music ("Am I wrong" from Etienne de Crécy) aims to sensitize young persons in an appealing way. Clear, concise and appropriate advices are provided: wear your jeans at least 3 times, wash them in cold water, don't use the dryer or the iron. By following these practices people can consume up to 5 times less energy.

Category:

Education

Tags:

• PNUE
• UNEP
• PNUMA
• jeans
• eco-tips
• Climate
• Change
• garnment
• textile
• sustainable
• consumption

[myth2005]

Doesn't sound so bad ;)

[egyptianlily]

ahh very true sadly, luckily i go by how worn out my jeans are, i need to replace one of my pairs cause its worn down enough that i am getting small holes lol very emberassing;)

[sigurdas]

not bad :)

[bdusel]

I've been saving the world and not even knowing it!!

I wash my jeans once a year, I wear them hundreds of times, I never iron, and I wash in cold water because our water heater is broken...wow! Being a slob is all it takes to save the planet!

[dellgruff]

Are we really going to save the world by doing less ironing??

[myth2005]

Good work! I wonder about the number of jeans that are only worn for a 'season' before being replaced, because they are 'out of fashion'. The fashion industry seems to be designed to make people 'need' new clothes each season. I wonder if we can ever become sustainable, when this is the 'norm of behaviour' pushed at people through the media. Our vanity may be the end of us. At least we will be in fashionable jeans when it happens.