Depression Advertising - John Kirwan is back fronting the Journal.

The Ministry of Health took a brave step when they chose to use public figures to normalise mental health issues through their Like Minds campaign. The ads turned out to be an enormous success and caused cultural and health outcome changes that were both measurable and impressive. Now one of the hosts of that campaign - John Kirwan is back fronting another pioneering initiative - -an online service that teaches people with concerns about mental health a series of coping mechanisms and helpful techniques for mental and pyhsical health. In this Ad Show story we hear from the agency responsible - Draft FCB and from the Health Ministry as to what the project does, how it is going and the special challenges of social message advertising.

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News & Politics

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• the ad show
• kirwan
• NDI