Lee Jeans Commercial 2009

Director of Photography: Lee Jackson

Category:

Pets & Animals

Tags:

• lee
• jeans

[annie46664]

As an ex-LEE Jeans menswear designer, & having been privy to countless advertising material for LEE (internationally) & all other major brands ~ in my honest opinion, this is way to 'flashy' with insufficient time to hone in on anything specific.

I've viewed it twice & apart from noting a pair of skinnies ~ nothing else registered. It's way too taxing on the brain, causing the entire aim & essence to be lost entirely.

But who am I to judge?

Love & LIGHT,

~Durban~ SA ~ VO ~

[cinematographersa]

@annie46664 you are welcome to your opinion, but I think the target market audience for this video is the MTV generation.

[annie46664]

Ok, My son believes that you achieved precisely what you'd obviously set out to ~ maintaining the same 'tone' of LEE print ads, & that you managed to incorporate the entire 'indie' vibe perfectly, cleverly & concisely, in an impressive shortest time. He was most impressed. So well done! He added for my benefit that your intention was never to showcase a clothing catalogue ~HA HA ~ but rather brand awareness to a specific target market through relevant & current 'vibes' or whatever word he used.

[annie46664]

cinematographersa~I got that & you definitely achieved that exceptionally well, only, coming from the garment designer's perspective, I feel that there could've possibly been more time allocated to actual garment detail, as opposed to a 'mini trailer' for some musical video. Now to be completely fair & totally unbiased in any manner, I'm going to ask my son, a final year Vega student, to view it, without passing my own judgement, & shall then share with you, whatever his take is. OK?

Thanks!