Tommy Hilfiger is the man behind the name that has become linked with urban fashion. He may have started with a small store in upstate New York, but he has made himself into a very rich and success...
Tommy Hilfiger is the man behind the name that has become linked with urban fashion. He may have started with a small store in upstate New York, but he has made himself into a very rich and successful man.
16:25 His brand is one of the most recognizable labels in the world, and he has turned his company into a multi-billion dollar powerhouse.
16:34 Tommys casual approach to fashion has helped place his label in a league of its own. He describes his style as traditional with a twist, with simple, clean-cut, recognizable designs.
16:49 On top of that Tommy has never had any trouble finding celebrities to endorse his label.
16:57 Until the early nineties, Tommys market profile was predominantly middle-class, middle-aged and mid-American. However, after his designs were picked up by young African Americans, a change began to take place.
Gangster rapper, Snoop Doggy Dog appeared on TV wearing a Tommy Hilfiger shirt, and overnight sales rocketed. The implications were not lost on the designer. Now, baggier, casual clothes are made for the emergent street wear styles.
17:28 Today, the Hilfiger fashion empire hasnt stopped growing and now includes a store in Paris.
17:36 SOT To be in the fashion capital of the world is so meaningful, because now I am in the heart of it, and I have stores all over the world, 700 stores in the world. And this to me is the most important store, to be in the fashion capital."
17:51 As well as his successes he has received award recognition. Tommys dream of becoming an influential, rich and famous designer has well and truly come true.
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