The consumer's influence on IT started with the departmental adoption of web 2.0 software in the enterprise. Now individuals are voting on apps one by one with their smartphones and tablets. In this new world, apps need to address both the needs of the end user for their personal & work purposes, and enterprises (authentication, role-based security, control & productivity). We talk to Brian Magierski and Steve Papermaster, co-CEOs of Appconomy, about the impact of consumerization on enterprise app strategy and the entrepreneurial response required from companies developing apps.
From the GigaOM Pro Mobile Enterprise Summit, hosted by Appconomy (http://www.appconomy.com)
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