NLAAD_HIV_2010.m4v

Save a Life, It May be your Own. Get Tested for HIV
New York, New York, June 7, 2010 -- The National Latino AIDS Awareness Day (NLAAD) is a national social marketing campaign that engages the Hispanic/Latino community in HIV awareness and promotes testing, prevention and education. NLAAD takes place annually on October 15th, the last day of Hispanic Heritage Month and was initiated as a response to the HIV/AIDS crisis within Hispanic/Latino communities in the U.S. and its territories. In the past seven years, organizations participating in NLAAD have provided HIV testing to over 70,000 individuals nationwide.




This year's theme -- Save a Life, It May be your Own. Get Tested for HIV -- speaks to the critical role HIV testing and prevention education plays due to the late testing realities faced by Hispanic/Latino communities. Data from the Center's for Disease Control (CDC) shows that Hispanics/Latinos progress to AIDS faster than any other racial or ethnic group with 42% being diagnosed with AIDS within 12 months after learning of their positive HIV status compared to 34% late diagnosis among white non Hispanic and 35% among blacks.
Produced by Alberto March. Music by Roland Coffey

Category:

Nonprofits & Activism

Tags:

• NLAAD
• HIV
• 2010

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