Video Games and Industrial Transformation: Rita McGrath

The global video game industry is in the midst of a disruptive technological transformation. New business models arising from this transformation herald both the promise of significant growth for gaming and the stagnation of the industry's older models. At this event, "Video Games and the Shaping of Industrial Transformation: Square Enix," sponsored by the Center on Japanese Economy and Business at Columbia Business School, academics and industry practitioners discuss the sources of these changes to an industry in constant flux.

In this video, Rita McGrath, associate professor at Columbia Business School, addresses students.

To learn more about the Center for Japanese Economy and Business, please visit http://www.gsb.columbia.edu/cjeb

• Category

  Gaming

[Ulises Serio]

great channel, love to be able to see this.

greets from argentina ;)