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The Century of Self Happiness Machines part 5

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Uploaded by on Jan 23, 2009

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The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.

His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.

It was the start of the all-consuming self which has come to dominate today's world.

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  • This explains why Nazi Fascism was initially so successful and appealing to the German public. We want to think they were all brainwashed and crazy, but actually they were just manipulated through propaganda and social control.

    And the propaganda hasn't gone away, it's only morphed into something else. Chilling thought.

  • Goebbels' comments on the New Deal are particularly unsettling.

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  • Humans....humans never change-stuff like Nazis come without any problem,and they act in whatever way they can has they use the weak and tired minds of the simple ones to gain their dominance-eventually it's the fault of the masses to give up so easily to the voice of really bad guys.

    but...Roosevelt seems to have tried to do something different,or at least it seems like so by the presentation here.

  • @GentlemanVillain Even if it is a propaganda,at least it's showing you something true,something real rather then something aiming to turn you into a slave to something like that,if anything...this shows you many errors of humanity that does need to be fixed soon.

    Terminology is something that creates endless conflicts over complete fishit.

    U can call this a "propaganda",but has far has I see it,it delivers a message humanity NEEDS to hear.

  • It's amazing how a documentary about propaganda is itself...propaganda

  • God bless you FDR

    Laissez faire Capitalism has been shooting itself in the foot since 2008

  • DAMN! I a have been trying to find the clip where you see Freud smoking a cigar and then he looks at it in disgust and throws it away aggressively. Do you know which vidoe part that is please?

  • @darkallegiance666

    Liberal progressive democrats too!

  • "Deep libidinal desires given up to the leader while the aggressive instincts are unleashed on those outside the group". This finding by Freud applies to many groups, doesn't it? We can see it at work in those hostile Christians that one sees everywhere on the net.

  • @anonymoustruther2 Hm.

    It might be worth asking how much of that is true and how much is disinformaiton.

  • 8:02 DOES NOT HAPPEN ANYMORE.

    They knew about framing effects before the idea of framing effects became popular.

    It's how I analyze all of my own options now.

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