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Zappos.com's E-Commerce Video Strategy - Selling Products With Online Video

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Uploaded by on Aug 10, 2010

http://rseo.co/zappos-ecommerce-video ► Zappos.com talks about their e-commerce video strategy. We interviewed Zappos.com's Video Product Manager, Laurie Williams, who shares with me how her company Zappos is harnessing their "quirky" company culture to feature both staff and fans in online videos; and using personal engagement to sell their products, their brand, and their culture.

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