Bill Bernbach on advertising 1/2

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From the archives of the American Association of Advertising Agencies (AAAA): Bill Bernbach interviewed in 1977 by AAAA President John Crichton.

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• bill bernbach
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[onlyiwork]

great great great post. this video is borderline a bible

[Doral4720]

Greatest ad man ever.

[Fantageous]

Thanks for posting this! I'm an advertising newbie suffering through a dull crappy college ad' course taught by a conventional type that lectures about sticking to rules. Worse, she doesn't get remotely excited about ad's at all. No passion, can't teach. At least, I can teach myself from the ad' geniuses like Bill Bernbach who thought research got in the way of good advertising.

[MarketingBeyondAds]

This quote from the video says it all, "The real basis for persuasion is what motivates a man." - Bill Bernbach