Will Valuing Nature Save Our Rainforests?

http://www.eco-rescue.info Global leaders sign historic agreement with Governor Schwarzenegger at the Global Climate Summit in Los Angeles 2008. http://www.eco-rescue.com Afterwards, JOHN EMBIRICOS shares his insights. His company, Global Eco Rescue, or GER, aims to properly value nature as a capital asset - i.e. putting a price tag on deforestation and environmental degradation. GER has been chosen by government officials in Indonesia to conduct a pilot program, which may serve as a model around the world. "Global eco-rescue is a company that is, whose objective is to take nature and incorporate that into the capitalist system. 13:35 and thereby broadening the definition of capital to include nature as a capital asset.
13:47 and the reason for doing so is because of 13:49 the current state of evolution on the part of mankind, which is the direct result of the industrial revolution,
13:58 we have basically reached a point where we are using up nature at a historic rate much to its detriment. An example is the fact, as we were told here in the conference, in the oceans of this world, we have lost 90% of big fish, all the different species." 14:20

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