BCBSM and Detroit Lions "Pink Out" to Fight Breast Cancer

Watch the Detroit Lions' Matthew Stafford and Blue Cross Blue Shield of Michigan CEO Dan Loepp discuss breast cancer prevention and awareness in a public service announcement scheduled to air the evening of October 10, 2011 during Monday Night Football when the Lions host the Chicago Bears in Detroit.

BCBSM is supplying 50,000 bright pink towels as part of a partnership between the Lions and Blue Cross Blue Shield of Michigan to promote a cause both are passionate about — raising awareness about breast cancer and the importance of screening during Breast Cancer Awareness Month. The Lions and BCBSM will honor breast cancer survivors and make financial contributions at the game to fight the disease.

Fo more information, visit www.ahealthiermichigan.org/makingstrides

Category:

Nonprofits & Activism

Tags:

• bcbsm
• breast cancer awareness
• detroit lions
• matthew stafford