Ville Heijari from Rovio speaks about building Angry Birds franchise with a help of gamers community
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Uploaded by CasualConnect on Nov 19, 2011
Ville Heijari from Rovio speaks about building Angry Birds franchise with a help of gamers community.
Angry Birds has become a global phenomenon with millions of fans everywhere around the world. Most of the quick growth has been attributed so far to the fast growth of smartphone platforms. But how do you create long-term engagement on mobile, where people's attention spans are limited and attention constantly shifting towards the next big thing? Moreover, how do you foster committed and loyal fan communities in this fast-paced context?
Delivered at Casual Connect Kyiv, October 2011.
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