Projecting Change Through Social Media: Taking Offline Community Organizing Online-Part 2

Ajay Masala Puri led this session based on the question: What is the purpose of engaging on social media unless you can make a difference? His main take aways were to avoid the temptation of "over-institutionalising" your message and instead take complex issues and make them simple for your friends and followers to digest. Doing so will allow many more friend and followers to connect with your message.

Ajay suggests creating your ideas offline, take them online to gain momentum, then back offline for execution. He talked about how, by following thrice strategy he was able to leverage just 15 of his Facebook friends to attract thousands of people to an event. Part 2 of 3.

Category:

Nonprofits & Activism

Tags:

• Twitter
• SMCYVR
• Vancouver
• Social Media
• Social Media Club
• Ajay
• Masala
• Puri
• communications
• computer
• social change
• events
• activism