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Ellen MacArthur at DESSO®- interview with Stef Kranendijk (CEO)

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Uploaded on Jan 12, 2011

Ellen MacArthur visited Desso in November 2010 to research further the idea of a circular economy.
In signing a partnership agreement with the Hamburg-based Environmental Protection Encouragement Agency (EPEA), Desso has become the first carpet manufacturer in EMEA to adopt the Cradle to Cradle® design.
Cradle to Cradle® requires quality products which are safe for human use and which contribute not only to comfort and beauty, but also to a healthy environment. At Desso we take this very seriously.
Quite simply, it's about 'doing the right things right'. We want to avoid creating an efficient pursuit of the wrong goals, and make a fundamental shift towards a new design objective. By doing that we can ensure that our products are made from pure materials that are safe for human use and can be biologically or technically recycled at the end of their useful life.
Due to this product development Desso is the only carpet tile manufacturer in the world to have achieved Cradle to Cradle® Silver Certification for an entire carpet tile product.

For more information, please see: www.desso.com

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