How to Achieve Excellence in Business Communication Instruction

In this video, you'll learn why instructors throughout the world are finding one particular text to be their ideal choice.

The world of business communication is undergoing dramatic change, but you won't find much information about these revolutionary changes in the typical business communication textbook. Look through most texts, and you'll find page after page of memos and letters—the paper media that once dominated business communication. But then look across today's business landscape, and you'll find companies communicating both internally and externally using blogs, IM, text messaging, podcasts, online video, social networks, Twitter microblogs, social bookmarking and tagging sites, wikis, and other new media, and well as paper media.

Bovée and Thill's text, Excellence in Business Communication, addresses all these media in a professional context. Unlike other texts that may briefly mention some of these new tools, this text offers practical advice and hands-on experience through dozens of activities and cases that help students adapt their communication skills to these important media.

See other videos about business communication instruction on Bovee & Thill's YouTube Video Channel at http://www.youtube.com/user/BoveeandThill?feature=mhum

See Bovee & Thill's Blog at http://boveeandthillbusinesscommunicationblog.com.

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