Covergirl Lashblast Commercial 15

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Uploaded by on May 25, 2010

We designed and directed this spot for Covergirl using only 2 photos provided by the agency. We also did all post-production and finishing. Produced by Gretel - Greg Hahn, Ryan McLaughlin, Irene Park, Carl Burton, Gerald Soto, Borja Pena, Sean Eno, Jodie Terwilliger.

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Uploader Comments (stevefullertv)

  • I like it very much how the provided material is creatively used in both spots.

    What puzzles me: How was the shot at 0:05 done?

    Are the two "lash blast lenght" virtual objects moved in the 3d space of the editing software?

    Or is a real camera moving around real product samples in a chroma key setting?

  • @linvanoak That a CG product placed on top of a live-action mesh stocking.

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  • @stevefullertv Incredible idea to use a real mesh stocking. Your teams work is once again a huge inspiration to use real material instead of just relying on CGI for all design matters.

  • Gorgeous

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