"No Accident" TAC Speed TV ad

Many people believed that the young girl cyclist was as much to blame as the speeding driver in this commercial.

However, it made the point that no matter what other people might do, if you are driving over the speed limit, you are to blame and will feel the full force of the law. The speeding driver later appeared in a follow-up commercial arguing with his wife about his culpability.
Launched: 2004.
Victorian Road Toll that year: 343.
http://www.tac.vic.gov.au
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Category:

Autos & Vehicles

Tags:

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• Speed
• TV
• campaign
• TAC
• commercial
• Transport
• Accident
• Commission
• Victoria
• ad
• road
• trauma
• toll
• safety

[hplexmark1]

all the people blaming the cyclist....if the car driver had been going a bit slower, he could have seen her in time to stop...but he didn't....same as the driver who hit my daughter when she was 7...if he had been goin a bit slower he could have stopped in time...but he didn't

[ValentinoCostal]

@MrJeweRCinema Me: 2008 Dodge Ram 2500, Other Driver: 2008 Honda Ridgeline. The other driver wants me to race him from one traffic light to another, the light turns green, I picked up speed to 50mph (speed limit), the driver picked up speed to 80mph. A few seconds later, a police cruiser pulled him over for reckless driving.

[xboxboy537]

@chokboii they shot her biking towards in front a little bit S TOP got a dummy on the bike ad some special effects and bam dead girl

[MrJeweRCinema]

My friend to me: pussy drive faster!"  Me: Fuck you and out of my car."

[staver76]

@chokboii Many ways of computer generated effects, if done correctly they actually look close to reality.

[teutonicpenguin]

I agree with the others. She was ultimately at fault, even though she was only a girl, because she cut out in front of him.

[AkimboJavelin]

@chokboii Movie magic.

[hitmans10z]

They could and thats a good commercial. Yeah i'm sure we all speed. Most people do. But there is a time and a place for that. A residential street or school area is deff not the area. You tell me to drop from 105km/h on the highway to 100km/h ill tell you to shove those 5km/h. yet you tell me to drop 5km/h in a school area.. huge difference.

[DeeJay33133]

@chokboii

omg how old are you!?

[Myluvangle]

@chokboii It could be another person or a dummy.