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The 3 Keys to Self Promotion

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Uploaded by on Feb 3, 2010

In today's Watch Me Wednesday video, I talk with Ilise Benun. She is the co-founder of Marketing Mentor and the author of The Art of Self Promotion. We speak about the 3 keys to self promotion, which are:
- Consistency: By being consistent in your marketing efforts, you can maintain a high visibility while helping your market to feel more comfortable by knowing what to expect from your brand.
- Networking: Build connections both online and offline. When you connect with your consumer in person, you do more to reinforce your online connections and vice versa.
- Listening: Think about everything from your customers point of view. What do they want to know about you? How do they prefer to receive information about your brand? Only by listening to your customers can you learn how to best engage with them.

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